DESI FOOD
TRUCK
OBJECTIVE
•
To familiarize
with the concept, application and advantages for setting up a desi food truck
INTRODUCTION
•
Every day food
trucks are filled with fresh ingredients and roll out on the city streets. Once
in place, they invite visitors to the real Indian street food experience that
is cooked on site and served out the door of trucks.
HISTORY
•
The journey of
desi food truck evolved by observing
PEDLARS and STREET VENDORS.
•
This idea of
doing “mobile business” of food was eventually launched in 90’s in INDIA but it
was hardly in use.
•
Desi food gave a
motivation to the chef to showcase their skills and knowledge at small scale.
FIRST DESI FOOD
TRUCK
•
The very first
desi food truck was launched for Indian cricket team to serve hot and cold
refreshments .
Eventually this idea
of food truck helped to fullnfill the needs of cricket players moved from one
city to another for their test matches and games
BUSINESS PLAN
•
Food trucks are
one of the hottest restaurant trends right now.
•
Need to build up
a team to start a food truck.
•
The team should
consist of financer, marketer and cooks.
•
In the food
business, location is the greatest deciding factor and with food truck (after
trying different locations) you can choose the best one for your business.
LICENSES
•
License from
local police and traffic police.
•
The license on
which food truck is allowed to make sales in area are: Basic, state and
central. Depending upon the vendor, the area in which he want make sale in.
•
Fire Safety
Certificate
•
Shop and
Establishment License
•
NOC from RTO
•
NOC from
Municipal Corporation
•
FSSAI Mobile
Vendor’s License
•
Kitchen Insurance
COST MANAGEMENT
•
The food available at food truck should be at reasonable prices, which
leads us to the cost management of food and food trucks. Preferably local
ingredients and easily available resources should be used , no fancy tools and
equipment are used because food is sold at reasonable price. The dishes are
very limited which are generally served as combos because there is not enough
space and equipment to prepare large number of items.
•
Very expensive tech. and equipment should be avoided to use so it wouldn’t effect the
price of food.
SUSTAINABLE GROWTH
•
To develop
sustainably requires both courage and perseverance. Sustainability is obviously
important and this means that not only do we use locally sourced ingredients
but also about the way we want to develop this further. Traditional starting
point is in a large part from the vegetarian cuisine which uses good locally
sourced ingredients. Which also strive for sustainability in our personnel work
where we should invite staff and give them good opportunities to develop their
work .
MARKETING
•
There are several
ways to promote a food truck, some of them are listed below:
•
Radio commercials
•
Door to door
distribution of Pamphlets
•
Sponsorship
•
Food fest
participation
•
Newspaper
advertisement
•
Sampling the food
•
Social media
FLAVORS
•
All our flavors
served with a raw food mixture of carrot, beetroot, yellow beetroot , cabbage ,
radish, fresh pomegranate and mint
•
Indian food is
famous for its spices and hotness , some of them are red chilly, star anise,
mace, nutmeg, vitiver, ginger, garlic, cloves, cinnamon, cardamom, coriander
seeds, onion seeds, mustard seeds, curry leaves, bay leaf, cumin seeds,
asafoetida, fenugreek seeds, piper
cubeba, kapok buds.
TYPES OF FOOD
Ø North Indian
•
Kebabs
•
Momos
•
Kathi roll
•
Chaats
Ø South Indian
•
Mysore bhaji
•
Rice batter
products (dosa, idli, utpam,)
•
Mirchi bhaji
•
Upma
•
Biryani
MENU PLANNING
•
A regular feature
on a menu is freshly baked Indian bread rolls with fillings, spices and sauces
from the traditional and the modern North Indian cuisine.
INDIAN STREET FOOD
•
Indian Street
Food offers a full range of modern Indian cuisine that draws its inspiration
from all over India, but also with from the Nordic and southern European
cuisine. You can choose from our ready meals.
IMPROVEMENT IN FOOD
•
Indian food
trucks should provide new, exciting and tasty recipes that integrates classical
Indian cooking tradition with modern tastes.
•
Good quality
ingredients should be use to prepare the food.
IMPROVEMENT IN SERVICE
•
Proper hygiene
should be maintained.
•
Surrounding
should be cleaned and neat.
•
Treat customers
with smile.
•
Serving food with
similar atmosphere such as surrounded by good music, street performers.
ESTABLISHED BRANDS
•
Indian
Street Food & Co creates a
modern Indian cuisine inspired by food vendors in the streets of India. By
blending tradition with modern tastes and sustainable ideals our mission is to
raise the Indian dining experience wherever we go
.
ACCOLADES
•
Indian Street
Food & Co was awarded best veg and overall best at the
Swedish championships for food trucks.
•
Indian Street
Food & Co was awarded best veg at the nordic championships for food
trucks.
•
Indian Street
Food & Co are interviewed on Swedish Radio on vegetarian traditions in
India.
•
Featured and
rated as one of the best food trucks in town by fashion magazine King.
•
Won the
prestigious Arla Guldko award 2015 for this year’s best fast food!
•
Won the
prestigious award “Street food of the year” at the Fast Food Awards!
CUSTOMIZED TRUCKS
•
The first thing
to do is to choose the right truck or commercial vehicle. There are various
trucks available in the market from Tata, Mahindra & Mahindra and Ashok
Leyland. But to save costs you can start with an old truck which would cost
half the price of the new one.
•
The old vehicle
can further be modified and designed based on the requirement with an
additional cost of Rs 1 lakh from the various bodybuilder shops.
•
These trucks can
be built in different sizes, such as:
- Medium truck
- Large truck
- Very large truck
•
Its should be
colorful and having a good eye appeal to the customers.
•
It should have
proper spacing for equipments.
TECHNOLOGY
•
SQAURE
POS- It is always
advisable to have a good “POINT OF SALE SOFTWARE” which can keep your
data safe and give a detailed information about your inventory and sales.
CONCLUSION
•
Setting up a desi
food truck can lead to a profitable venture if it is executed and established
properly. Customers can enjoy food with good flavours and taste at reasonable
prices.
BIBLIOGRAPHY
•
TedX lecture by
•
Indianstreetfood&co.
•
Triphobo.com
•
Posist.com
•
Karan Malik
“super sucker food truck”
•
Grub fest
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